First of all, why do you want high search rankings? I know that sounds like a crazy question, but I am assuming that the person reading this article may or may not have a background in search engine marketing.
When you build your website, and you want to drive traffic to that website, one of the ways you should want to do just that is to gain high search engine rankings so that when people search for keywords related to your website, your website will rank high in the search rankings. The higher you are in the search rankings when someone searches for your keyword or related keywords to your website, the higher the chance they will click in to your website.
So the bottom line is, you want high search engine rankings, so that you will receive more traffic to your website, which in turn should mean, if your website converts well, if you can make money online.
So how do you get a high search engine rankings? We call it search engine optimization.
Search engine optimization is the practice of maximizing the way your keywords appear on your webpage and your websites and optimizing or maximizing the inbound linking structure of your inbound links that come from other websites to yours.
The first search engine optimization technique is called on page search engine optimization. On page search engine optimization involves placing your keyword in your title tag, in your description tag, in your keywords tag, and place it naturally in your content, preferably early and late in the content.
The second search engine optimization technique is called off page search engine optimization. This is managing the structure of your inbound links from other websites. You want as many inbound links from other websites as possible, with varying anchor text link text, and coming from webpages of similar content to your own.
