Since 85% of website traffic is driven by search engine, the placement of a website in search engine listing is very important. A higher placement in the listing can be achieved with effective application of search engine optimization methods and using various search engine solutions. Search engine optimization is the core concept over which the other marketing strategies depend.
Search engine optimization is a set of methods, which is targeted towards raising a websites ranking in the search engine listings. The optimization process includes designing a website that is search-friendly and easy to navigate. Convenience in navigation largely affects the users and makes them visit the site frequently. On the other hand content also plays an instrumental role in deciding the effectiveness of search engine marketing and placement. A good and relevant content makes the site worth revisiting thus further more adding to the effectiveness of the site. A good content often includes words that users use when searching for specified information. Accessibility is also very vital when designing a website, as it facilitates content access to as many as possible. The optimization process uses various comprehensive solutions that greatly determine the placement of a website. These solutions include website analysis, search engine reviews, and all other features of optimization. Solutions also include the proper submission of a website to various search engines and portals. Further they include link building, reciprocal linking, one-way linking, multi-site linking and directory submissions, which are very vital in achieving a higher, search engine placement. After the website is placed on the search engine, the SEO reports become very essential tracking the progress and effectiveness of the search engine marketing methods. Reports are very helpful in optimization as they reveal the impediments of a website and thus providing guidelines for further optimization.
