Search Engine Optimization popularly known as SEO.
SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.
What is Search Engine?
A Search Engine is the one which keeps a data base of the websites with good content or dedicated to the search and retrieval of information for the purpose of cataloging the results. Usually based on an index of several webpages or websites you are looking for your purpose.
Customers Search for the products or service on these Search Engine for keywords and the results will be provided as per your site indexing on that search engine or based on the popularity of your keyword.
Basics of SEO
1) Keyword Research
2) Site Building
a) Title Tag
b) Meta Tag
c) Develop Content of Site
d) Header Tags
3) Links
a) Inbound Links
b) Reciprocal Links
c) Threeway Links
d) Article Submission
e) XML Feed
These are used to improve the ranking and popularity of your site.
Now a days google is most searchable Engine 60% of the search traffic you will get from google. and the Rest Yahoo 20% and the rest 20%.
