The Force is strong with "Star Wars"—on the big screen and the Web. "Star Wars" fanaticism has pushed the film to break almost every U.S. box office record, and terms related to the movie have appeared in the top-ranking queries in every major search engine.
AOL reports that on the day before the film opened, the terms "Star Wars" and "Star Wars Revenge of the Sith" were the number-one items entered as search terms.
Out of 8,000 "Star Wars" terms included in the AOL list this week, Natalie Portman beat out Hayden Christensen as the most searched-for "Star Wars" actor. The next most popular searches were for Darth Vader and Yoda.
The Top 10 "Star Wars"-related searches included: 1. Star Wars/Revenge of the Sith 2. Natalie Portman 3. Hayden Christensen 4. Darth Vader 5. Yoda 6. Ewan McGregor 7. Star Wars Pictures 8. Star Wars Games 9. Star Wars Trailer 10. Star Wars Quizzes
Other popular searches that didn't make it into the Top 10: "Princess Leia," "Star Wars Ringtones" and "lightsaber.These same findings have been replicated by other search engines as well. The week before the movie opened, "Star Wars" and "Darth Vader" took the number nine and ten slots on Google.com. On Yahoo.com this week, "Star Wars" remains the second most popular search and "Revenge of the Sith" is the ninth most popular. AskJeeves.com posted similar results, with "Star Wars" topping its most popular searches list.
"Star Wars" isn't the only thing on the general population's radar – surfers are also in hot pursuit of information on celebrity couples, such as Tom Cruise and Katie Holmes, Jennifer Garner and Ben Affleck, and Renee Zellweger and Kenny Chesney. Most popular technology searches include information on the recently announced PlayStation 3 and Xbox 360 game consoles.
It's not likely that "Star Wars" will fall out of the public eye anytime soon. In the next year, Lucas plans to keep his cash cow alive by releasing an animated series similar to Cartoon Network's "Clone Wars," and has also announced plans to create a live-action TV series based on characters from the films, which will fill in the gap between the current film and the original released in 1977.
Lucas also said he's planning to retool all six films in digital 3-D in time for the 30th anniversary of "Star Wars" in 2007, and will release one per year afterward. Several video games based on the "Star Wars" universe will also be released in the next year.
And, to top it off, the man behind "Star Wars" will consolidate all three sections of the Lucas empire, LucasArts, THX Ltd. and Industrial Light & Magic, onto one campus this summer with the opening of the new Letterman Digital Arts Center in San Francisco
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