Thursday, August 17, 2006

Growing the business: from a humble start, ignition and engine controls specialist Motortech is carving out a niche in gaseous-fueled engine markets

When Florian Virchow started his company in 1987, Motortech was a one-man operation with its "headquarters" in the basement of his home in Germany. "I was the managing director and the one and only employee," he recalled. "My office was situated in the cellar of my detached house. From there I dealt in spare pare for gas engines imported from the U.S.A. for the European market."

But if the story of Motortech GmbH shows anything, it's that a lot can change in 17 years.

From those humble beginnings, Motortech has expanded its business significantly and changed its business profile from a trading company to a worldwide operation manufacturing gas engine accessories for OEMs and the aftermarket. On the employment side, what started as a one-man band has grown into an operation with close to 100 people worldwide and a two-unit headquarters in Celle, Germany, that covers more than 30,000 sq.ft. and incorporates five CNC machining centers, laser welding and engraving systems and advanced measurement and quality control equipment.

This growth has been matched on the distribution side as well, and the company has expanded its markets, particularly in North America. Motortech USA was established in 2001 with a distribution office in Harvard, Ill., run by Louis D. Hoeflich. In 2002, a sales once based in Seattle, Wash., was opened. It is managed by Dave Parker who was employed by Hatch and Kirk for 26 years. The U.S. sales network was expanded to Roscoe, Ill., where Ray Lecuyer from RDK Associates is the primary sales contact for OEM engine customers.

Along with its physical and sales expansion, the company's product line and technical supply capabilities have also developed. Once a distributor of components, Motortech has become a designer and manufacturer of its own gaseous-fueled engine controls and related systems, with a growing presence globally and particularly in North America.

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